What is Brand Management?
At Inspired Results, we focus on, and excel at, helping you execute through the “messy middle” of branding.
In our minds, there are two clear book-ends to executing on your brand: creating Brand Identity, and completing On-Brand Projects. Within those book-ends, there is an assortment of activities that require someone to maintain the integrity of your brand standards and make it easy for internal and external partners to use your brand assets.
How Inspired Results Partners with You
Inspired Results is the firm you go to:
- After your agency or in-house team has developed a strong brand identity.
- When you need your brand expressed through print or promotional avenues.
- When you need a solution to maintain integrity of your brand across many users – whether that’s multiple departments, people, or offices.
We understand the concerns that keep you up at night, but may be lost on your colleagues:
- Is the logo scaled correctly?
- Is that the right color value?
- Does that vendor understand your paper quality standards?
- Is production going to be consistent if we reorder throughout the year?
- How do I keep them from using…gasp…comic sans?
We approach our client partnerships with solutions-first thinking. We believe that to deliver true brand management, it’s necessary to think within a comprehensive solutions framework. We have capabilities—many, in fact. But, we’ve heard from our clients that our best value is seen when we deliver and support them across a variety of activities.
What this Looks Like for You
We combine a mix of capabilities, account service, and technology solutions to manage your brand in the way that works best for you.
These include a range of the common activities you’d expect from a print and/or promotional partner:
- Print Management
- Packaging & Labels
- Branded Promo
- Branded Apparel
- Corporate Stationery
- Direct Mail
- Inventory & Distribution
Many print and promotional companies are transactional, one-off answers to one-off requests. We prefer to start with our favorite question, “How can we help you meet your goal?”
We bring to the table services that help you better manage your brand, without having over-taxing your staff with more responsibilities.
- Kitting & Fulfillment
- Manage workflow
- Stay ahead of upcoming events
- Eyes and ears on the street!
Business is more and more reliant on technology to smooth out our workflows, streamline resources, and simply make it easier to get work done at the end of the day.
We recognize that there isn’t a one-size fits all approach. If the tool isn’t used, it isn’t helping you—so we start with user needs and then customize a system that solves those needs.
- Print Management
- Promotion and Apparel Management
- Digital Asset Management
- Inventory Management
Ready to get in touch?
To learn more about how Inspired Results can help you reach your goals, simply fill out the form below and we’ll reach out to you!
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