How to Unleash Your Full Potential with Branded Merchandise
We’re going to shoot straight with you. To give your brand an edge—and realize your ROI potential—you need a solid branded merchandise strategy in place. You might get away with flying by the seat of your pants for a while, but it’s not scalable—and sooner or later, it will show.
What happens when you ask consumers to rate which advertising channel prompts them to take action? They vote unanimously in favor of one channel as being the most effective, regardless if they’re Gen X, Y, or Z.
The undisputed winner is…promotional products. The power to reach your target audience, while reinforcing branding and messaging all play a part in that effectiveness. But the real question is: Are you reaching your full potential with branded merchandise?
Integrating technology with your current efforts might just be the missing link to your overall success. Here’s how you can see more ROI and greater success with an improved strategy for your branded merchandise.
Managing Custom Promotional Products Can Drive You Mad
Okay, you know custom promotional products are highly effective when it comes to deepening the connection with existing customers and inspiring action from prospective customers. But there are a TON of moving parts involved with every piece of merchandise you stamp with your brand’s logo.
Here’s a quick and dirty laundry list to consider with your promo products. You have to: