Why Your Brand Story Matters
“In a world where people have a lot of choices, the story may be the deciding factor.”
One of the most common questions people ask a business owner: what does your company do? It’s true that your company may provide a service or product, or deliver a solution. But while many business owners focus on what their organization delivers, it’s important to remember that at the end of the day, the goal is to impact people.
When you remember the human element of your business purpose, a new question arises:
Are you connecting with the people you want to reach?
At Inspired Results, we know that the best way to connect with our clients – and even our employees – is to tell a story. Instead of simply describing who we are and what we do, our story gets at our identity and what we stand for.
Read more about how storytelling can showcase your brand more powerfully than any other method – and how we’ve used it successfully at Inspired Results!
Business stories that stick with us
From as far back as we can recount, storytelling has been part of our culture. Whether we pass down traditions and customs through oral history, engage kids with stories of fantasy, or look to the news to inform us what’s happening in the world – the phenomenon is woven throughout nearly every element of our lives.
Anthropologists tell us that storytelling is central to human existence: it’s common to every known culture. It involves a symbiotic exchange between the teller and listener – and is a powerful tool to help people relate to each other. In the United States alone, there are countless stories of men and women who have brought great companies to life – and their stories continue to captivate us.